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How to Create a Video Form People Actually Complete

Video form software can feel like a magic trick:

  • You’re watching a video on a website as usual…
  • Then suddenly: multiple choice questions, calendar bookings, and interactive end screens appear.

🎯 It’s powerful — but only if your users complete it.

After launching hundreds of personalized video forms, here are three foolproof ways to make sure your viewers stick around to the end:

1. Don’t Bury the Lead

Both literally and figuratively, start strong.

  • Immediately introduce the business, practice, or program
  • Let users know: “This isn’t your run-of-the-mill video. You’ll be able to interact, ask us questions, and your answers go straight to our team.”

👉 Then, introduce the first interactive question.

Example:
"Let’s introduce you to some of the procedures we offer. Based on your selection, we’ll connect you with the doctor you’ll likely meet during your consult."

2. Use the Right Software

Content is king.
But quality is the king’s king.

There are several platforms out there — but we’ve built Revel Forms to be the best in the world at one thing:
✅ Beautiful, interactive video forms for business websites

That means:

  • Custom-styled players
  • Branded video experiences
  • Integrated forms that connect with:
    • HubSpot
    • Slack
    • Trello
    • And more

Save yourself the research. We film, produce, develop, embed, and integrate the entire thing. No one else offers all of that.

3. Use the Host → Expert → Host Format (Plus a Strong End Screen)

This is our proven playbook:

🔹 Host

  • Greets the viewer
  • Delivers the value proposition
  • Explains how the interactive video works

🔹 Experts (2–3)

  • Viewers select an option (e.g., Commercial Real Estate, Single Family, Land Development)
  • Based on the response, the video branches to the relevant expert
  • The expert builds trust and prompts the next step (e.g., book a tour, coffee, or consult)

🔹 Return to Host

  • Closes the loop
  • Says something like: “Now that you know more about us, we’d love to know more about you.”
  • Contact form appears — securely, and HIPAA-compliant if needed

End Screen = A Huge Differentiator

Unlike YouTube, where videos end in:

  • A black screen
  • Or competitor recommendations 😬

With Revel Forms, you get:

✅ Custom end screens that let users:

  • Book a meeting
  • Click to call
  • Open a live chat
  • Or explore more content on your site

🎬 Example: A healthcare clinic might use an end screen to schedule consults or provide aftercare resources.

Bonus Tip: Ask Great Questions

Don’t treat forms like step one of your CRM.

Ask questions users are excited to answer, like:

  • “What excites you about studying cybersecurity at Grand Canyon University?”
  • “What should our team know before your visit to deliver the best care?”

Have Questions?

We personally respond to every comment and message.
Drop us a note or reach out — we’re here to help you create video forms that convert.