Proven Ways to Use Your Interactive Video in Email Marketing
Intro
Hi, Kyle here with Revel Forms — the video lead gen software for business.
Today we’re helping existing customers get more traction from their Revel Form videos.
But if you’re not a customer yet, stick around — there’s value here for you too.
Why Video?
Let’s start with a few powerful stats from 2024:
- 82% of all internet traffic is video streaming
→ That means most time spent online is watching video. - 95% viewer retention rate for video
→ Compared to just 10% for text. - 20% conversion rate on Revel Form videos
→ When used with paid ads, 1 in 5 people who start a video complete the form.
Combine this with email marketing — a channel you own — and you have a powerful pairing.
4 Ways to Use Your Revel Form Video in Email Marketing
1. Use a Custom Thumbnail
- Add a play-button thumbnail image to your email body
- Make sure it has:
- A strong title
- A clear indication it’s a video
- This isn’t clickbait — it’s opt-in engagement
✅ Example:
We used this strategy with the Department of Natural Resources and Conservation to great success.
2. Write Subject Lines That Drive Clicks
Use the phrase:
“Our Interactive Video” in the subject line.
Tired: Newsletter Vol. 327
Wired: Meet the Doctors in Our New Interactive Video
Even better: Choose Your Own Adventure Tour the Campus
These variations increase open and click-through rates.
3. Show the Experts Visually
- Take screenshots of the host and expert segments from your video
- Create a simple graphic that shows the video “branches”
This helps:
- Explain the interactive concept
- Encourage clicks by previewing what’s inside
📈 A clear visual often boosts click-through rates significantly.
4. Collect Emails Through the Video
Two options here:
Option A: Replace Your Web Form
- Add a Revel Form video to your email sign-up page
- Use video to introduce your company and explain why they should submit their email
- Then display a form inside the video itself
Option B: Enhance Your Current Form
- After someone signs up via your existing web form, send a follow-up email
- That email includes a Revel Form video where they:
- Meet real estate experts
- Choose between commercial, residential, multifamily, or land
This adds real value right after signup.
Bonus: One Video for a Ranging Audience
If you’re juggling tags, segments, and multiple workflows in your CRM:
Send one dynamic video that personalizes itself based on viewer interaction.
With Revel Forms, one video:
- Adapts to each viewer’s needs
- Lets you skip the hassle of creating separate videos for every audience
This is perfect for legacy automations:
- Just replace the outdated video or link
- Instantly give that automation a fresh new feel
Wrap-Up
That’s it for now!
If you need help with:
- Email integration
- Video thumbnails
- CTA strategy
- Or creating your first Revel Form…
👉 Reach out to our marketing, video, or software team.
We’re happy to help — and look forward to working with you soon.